GDPR is definitely causing unnecessary fear amongst agencies. Many of my clients, past clients and contacts have asked me recently what they should be doing around GDPR, whether they can still use the database we have put in place and how this will affect new business. We are all receiving daily emails from various companies, some I definitely don’t recall subscribing to, asking us to opt in to receive future emails. Which, according to Adam Rose, Head of Data Protection and GDPR at Mischon de Reya, may themselves be in breach of GDPR (see the recent City AM article on this).
So, what does it really mean for agency new business? Instead of writing yet another blog post about GDPR and its implications for agency new business, as there are many already out there, I thought I’d do a round-up of the best resources on this matter and a quick summary of the key actions you should be taking in preparation of GDPR.
What is GDPR
GDPR & Agencies
GDPR – Implications for Agency New Business
My Thoughts on Best Practice for Agency New Business
Grab your free copy to my New Business Campaign Plan for Agencies: https://www.lucysnellonline.com/p/free-plan
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