Is an agency deck the best way to sell your agency culture, ideas and services? Is the old PowerPoint presentation still a “crutch” agencies need or would it be better to ditch the deck in favour of a more interactive, informal conversation?
Jeff Bezos famously banned PowerPoint at Amazon replacing it with a four-to-six page memo which they call a “narrative” a number of years ago and Jeff Weiner, CEO from LinkedIn put a stop to them too so why are agencies so slow to follow suit?
New York agency Work & Co banned PowerPoint presentations as they just weren’t collaborative. It’s got me thinking, do we really need PowerPoint presentation (or Keynote) to be able to talk about our agency and showcase our work and ideas.
Talking over slides restricts dialogue and interaction and given that agency selection is hugely based on chemistry and strength of relationships, it’s probably not the best way to build rapport. Surely it must be boring for clients to sit through hour after hour of agency presentations and just by ditching the deck for something more innovative you can stand out.
I don’t think we need to ban PowerPoint altogether but instead, reinvent how you use them. If you are going to use slides, use them as a visual aid and not a presentation that you talk through.
Why not try the Japanese art of concise presentation, The PechaKucha or a Dragons Den style 5-minute pitch supported if you need more content with a leave behind handout.
Marty Neumeier, author of The Designful Company proposes three golden rules to using visual aids in presentations:
Be a storyteller, learn your pitch inside out and how to personalise it to clients so you don’t have to rely on reading slides.
There are a whole host of different platforms you can use to create more engaging presentations:
What about you? Has your agency been brave enough to ditch the deck? I’d love to hear what you use, so comment below and let me know.
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