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It’s time for your agency to thrive!

Here’s some tough love for you though -  relying on referrals alone won’t be enough to grow your agency. You need to step up and take your agency to the next level by mastering the art of winning new clients.

Designed for micro-agencies and freelancers, we can grow your agency together with the perfect blend of online lessons, group coaching and personal support.  

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Next intake May 2022. Limited to 5 spaces only!

Does winning new clients always feel like an uphill struggle?

Building an agency is tough, especially right now. 

  • Do you feel frustrated, deflated, and stuck on how to move forward?
  • Are you wasting time on new business & marketing activities that aren't delivering results?
  • Is procrastination holding you back because you just don't like sales?

Imagine how much easier running your agency or freelance business would be if you had a consistent pipeline of new clients?

You could do it alone, but you don't have to!

What would it feel like to have a clear, strategic plan of action that you know will deliver results? You would be able to move forward with confidence without worrying about when the next project will come in. 


Now's the time to ramp up your marketing & new business efforts

Despite the challenges of the last year, brands are optimistic about the future. 

86% of companies are confident that their business will come out of covid in a sustainable shape.

(What Clients Think Report 2021)

Let's do this!

New business development is the lifeblood of every agency. Being able to win new clients is an essential skill for every agency owner and freelancer. 

My programme will give you the confidence to approach potential clients and bring in new projects each month. A branding agency founder won a new client worth £80k after going through the programme and a new agency start-up won a £20k project. If you do the work, you'll see the results - just imagine what kind of clients you could win!

If you hate chasing new clients and have no clue know where to start, together we will make this work.

I intentionally limit the group to just 5 places so that I can give you the attention and support that you deserve. We start mid-Feb but places fill up fast.

Book your place today, you can't afford not to...

Book my place

Discover how to win new clients with

The Agency Growth Academy 


My programme takes you from creating a powerful value proposition to understanding your target audience to rolling out a new business campaign. 

I'll show you the right strategies for your agency or freelance business and your target audience.

It’s not an online course – it’s a coaching-led experience

Spaces are limited to a very small number of agencies so that I can work closely with you, guiding you, helping build your confidence, and keeping you accountable, every step of the way.

In fact, you’ll feel like you have me on your team.

By the end of our time together you’re going to love new business development! 
Strategic new business plan

Weekly recorded lessons

Covering all the new business & marketing strategies you need to generate exciting opportunities for your agency or freelance business.

New business coaching

Live group coaching calls

Every week we will have a live group coaching call to go deeper on the training, you can get your work reviewed and challenges solved fast! And we will set goals to keep you accountable.

new business tools and templates

Tools & templates

Ready to use templates from sales emails, LinkedIn messages, database templates, and call scripts that you can easily adapt.

I love seeing the transformations agencies are getting in the Academy & I'd love to help you too!

You know that you want to grow your agency and have control over your agency growth and pipeline, so your choice is obvious.  Join us inside the Agency Growth Academy today and start your transformation to winning new clients.

Lucy Snell New business coach

Everything You Need To Grow Your Agency


Step 1

Start Smart, Start Strong

๐Ÿ‘‰ Design a no-frills, realistic new business strategy you will actually stick to.
๐Ÿ‘‰  Ditch what’s not working and adopt the habits you’ll need to fill your sales pipeline – now and forever.

Step 2

Your Killer Proposition

๐Ÿ‘‰ Cut through the noise with a value proposition that stands out and speaks to the hearts & minds of your audience.
๐Ÿ‘‰ Know yourself; find your strengths and position yourself as THE authority.

Step 3

Your Laser-Targeted Strategy

๐Ÿ‘‰ Uncover who your ideal client really is.
๐Ÿ‘‰ Understand your audience’s challenges – what makes them tick and what they need.

Step 4

Building Strong Relationships

๐Ÿ‘‰ Discover my 3-tiered approach to building relationships.
๐Ÿ‘‰ How you can move someone from not knowing a thing about you to becoming someone who knows, likes and trusts you.

Step 5

Get Comfortable with Selling

๐Ÿ‘‰ The art of new business phone calls. Nope, the phone isn’t dead yet.
๐Ÿ‘‰  Get pitch perfect; use the right language you’re comfortable with. Plug & play new business emails and scripts that I use.

Step 6

The Goldmine is in the Pipeline

๐Ÿ‘‰ Find a tried and tested CRM, with everything you need and nothing you don’t.
๐Ÿ‘‰  Building your database the smart, segmented and scalable way.

Step 7

Building Agency Fame

๐Ÿ‘‰ Turn your website from an info-only platform into a lead-generating tool.
๐Ÿ‘‰ The secret to supercharging your new business efforts with wider marketing activity such as case studies, events, awards and social media.

Step 8

Your powerful strategic plan

๐Ÿ‘‰ Bringing it all together into a simple strategic new business & marketing plan for your agency.
๐Ÿ‘‰  The secret to using automated tools to ramp up your success and save you time.

Extra bonuses to help you reach your goals even quicker!


Bonus 1

Fast Track to a Win

Need results fast? This plan will show you how you can immediately start generating leads and building a pipeline for your agency whilst you learn the strategic stuff. 

Bonus 2

Tackle your Fears!

The one thing that can stop you from achieving success is FEAR. I can take you from feeling scared to approach people to actually enjoying the process.

Bonus 2

What Clients Think

Get my Client Questionnaire to uncover what your clients really think about you and more importantly what they know about your agency and why they chose to work with you.

Bonus 4

Improve Your Pitches

The only way you can improve your pitch conversion rate is by knowing where you need to improve. I share my post-pitch questionnaire to help you understand where you fell short in your pitch.

Bonus 5

Use Tech to Your Advantage

No-Stress tech Tools That Generate Leads – get access to my go-to, time-saving tools.

Bonus 5

Building Partnerships

A Pragmatic Guide to Agency Partnerships and Intermediaries – stay on top of the pitch list!


ยฃ950 (total)

One-off payment

  • 8 weeks of expert coaching
  • 15 modules of easy-to-follow, video training
  • Supportive community
  • Accountability sessions
  • Beautiful members website where you access everything
  • Resources and templates library
  • Me as your coach ๐Ÿ˜€




six monthly payments

  • 8 weeks of expert coaching
  • 15 modules of easy-to-follow, video training
  • Supportive community
  • Accountability sessions
  • Beautiful members website where you access everything
  • Resources and templates library
  • Me as your coach ๐Ÿ˜€




six monthly payments

Get everything that's offered in the other option PLUS:

  • 3 x 121 Strategy Sessions with me and your team via Zoom (valued at £450)
  • 3 x written up action reports following the sessions (valued at £75)
  • 12-month access to our Agency Growth Accountability Members Group (valued at £588)
  • Tech support & guidance to help you get the right CRM & email marketing tools set up (valued at £450)

I love what past members are saying...

Jon Phillips
Digital Strategist

"Her Academy provides a complete toolkit for elevating your agency."

Richard Coope, Brightful

"The Agency Growth Academy provides focus, clarity, and structure."

Patrick Olszowski
Outrageous Impact

"Lucy’s training is absolutely excellent & helped me clarify my offer"

Maria Malaniia
Freelance Consultant

"Within a week I felt excited that I'll be able to make new business work for me."

Is the Academy right for you?

The Academy is a perfect fit if...

  • You are an agency owner of any discipline and need to win new clients. I have worked with all types of agencies and know what works and what doesn’t.
  • You have a freelance business and need a more consistent income.
  • You are coachable and recognise that you need someone to keep you accountable.

This probably isn't right for you if...

  • You have an experienced in-house new business and marketing team. It’s likely that they will already know the stuff I’m teaching.
  • You don't want to do the work yourself - many agencies outsource their new business & marketing and my company Cherry can help with that.
  • You want instant results. New business development takes patience and consistency, and it doesn’t happen overnight.

What are you waiting for?

This has to be right for you and where you are at on your agency journey. If you have any questions, then book a call with me. 

Book a call