I’m Lucy, I am a new business and marketing consultant and I help creative agencies build their brand and win more business. New business for agencies is tough and it just gets harder. But it doesn't have to be so difficult and time consuming. My new business and marketing approach is simple and straight forward, underpinned by 3 core elements:
Having a compelling proposition and message that clearly articulates what your agency does
Identifying your ideal client and approaching them with a strong offer that's all about them
Developing and nurturing that relationship over time until they become a client
For over fifteen years I’ve been helping agencies win more clients, I’ve helped win business in pretty much every sector both in the UK and globally. I’ve worked with all types of creative agencies, across every discipline, of all shapes and sizes from global networks to start-ups. I co-founded my own boutique new business consultancy Cherry in 2004, which was the first of its kind to offer strategic, flexible, in-house new business resource. I’ve spoken at industry events, trained new business executives and mentored agency owners. I’ve helped build teams, I’ve worked with suppliers and intermediaries. I’ve helped win business with big brands such as Rolls Royce, AstraZeneca, Aviva, Channel 4 and SAS as well as smaller, challenger brands.
So whether you’re a big global agency or a start-up, I can help you tell your story and win more business
"Your plan has started to make me feel in control of my future plans for the first time. I can’t tell you how great that is! I'm finally confident in what I'm saying and where I'm going and it seems to be working. "
"With Lucy, her experience working with other professionals in our industry shines through and I felt 100% comfortable taking her advice and methods. Lucy has been absolutely fantastic and has exceeded our expectations by far! Especially where she has been guiding me and creating weekly tasks which suited me and my weekly program. I definitely feel Lucy has gone the extra mile for us and I would highly recommend her to anyone who feels they need a new business boost. "
"Lucy is probably the best new business consultant I have worked with. She is proactive and diligent, and strong on strategy as well as day-to-day sales activities such as sending researching leads, sending new business email campaigns and actively following them up. My former colleague and I used to joke that if Lucy couldn't get hold of a prospect and arrange a meeting with them, then it wasn't possible. My personal experience with outsourcing new business is that either you get a strategic consultant who won't actually implement or follow up on campaigns, or cold calling companies who don't fully understand your company. Working with Lucy, however, we feel confident that she not only understands our business, but will also regularly follow up leads while presenting us in the best light. "
""If you run an agency, you can’t really see things through the eyes of a client in an unbiased way. So every now and again you'll need to talk things through with someone who’ll bring the client view back to the table. Lucy is perfect for that chat. She takes time to understand your business, how you work and who you clients are. Only then will she make solid suggestions about what you should and shouldn’t be doing next.”"
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