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There’s been a big shift in agency new business since GDPR. And if you don’t keep up and make changes to your approach to agency marketing and new business you are going to struggle to build your pipeline.

I wasn’t sure GDPR would make a big difference to agency marketing and new business but I was wrong! I’m seeing prospects being much quicker to unsubscribe from emails. Even before GDPR, trying to get your emails into people’s inboxes and read was tricky, let...