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Top 5 Books for Agency New Business

I've been reading a lot lately. New business and marketing for agencies needs to always evolve, and no more so than right now. Here are some of the most valuable books I'm referencing a lot at the moment. 

1. The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd - Allan Dib

Allan Dib’s 1-Page Marketing Plan sets out a very simple successful marketing plan. He breaks down the process into three stages:

  • prospect,
  • lead, and
  • customer.

...

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My Top 5 Favourite Agency Podcasts

Who doesn’t love podcasts? I almost want to take up running so I can have more time to listen to podcasts! Usually I plug in my headphones on my train journey to London but I always find it hard to decide which one to listen to. Here are some of my favourite ones that the moment which I think Agency owners will find most useful.

  1. JFDI - this podcast by Matt Miller from Millsustwo is raw, honest and entertaining. He talks about “just f**king doing something - stop procrastinating,...
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How to Write a Winning Award Entry

There’s no doubt about it that creative agencies love to win awards. If you have the budget and the resources, entering and winning awards should form part of your overall new business process,. It’s a great way to raise the profile of your agency, you gain free publicity. Awards add credibility to your work, many clients love to know that their work has won awards and they are also brilliant at boosting employee morale and spirits. Also, the whole process of entering awards is a...

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Agency Guide to GDPR

GDPR is definitely causing unnecessary fear amongst agencies. Many of my clients, past clients and contacts have asked me recently what they should be doing around GDPR, whether they can still use the database we have put in place and how this will affect new business. We are all receiving daily emails from various companies, some I definitely don’t recall subscribing to, asking us to opt in to receive future emails. Which, according to Adam Rose, Head of Data Protection and GDPR at...

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How to find just about anyone’s email address

If you are responsible for new business development in your agency, I'm pretty confident one of your biggest frustrations is the time you can spend trying to find peoples' email addresses. Companies don’t willingly give out email addresses anymore. They are safely guarded and difficult to uncover. Instead of wasting time trying different formats and waiting for bounce backs, why don’t you try one of my favourite tools below.

1. Snovio

Snovio is a Google Chrome extension that...

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