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Agency Marketing - Part 1: Building Agency Brands

According to a recent industry survey on agency new business run by Up to the Light, 78% of clients interviewed stated that they would rather discover an agency than be sold to. Given that this statistic is so high, it’s never been more important as agency marketers, leaders and new business people to really focus on building agency brand and reputation. You need to have a constant, ongoing programme of activity to get yourself known - to help make your agency famous!

 

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